Merchant can create the product feeds then use the feed on other Shopping channels like Facebook & Google Ads
Tried using this feature but there are some bugs, I can't import the product to store because of this error in Facebook.
Universal IDs Are Missing: brand, gtin, mpn:
Products need one of the following universal identifiers to run in ads:- Global Trade Identification Number (GTIN), - Manufacturer Part Number (MPN) or - brand name. Include one of these universal identifiers for each product in your data feed file and upload it again.